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	<title>An Email Heretic's Confessions - The Heresy Email Blog</title>
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	<link>http://heresyemail.wordpress.com</link>
	<description>Unorthodox Doctrine on Targeted B2B Email Marketing</description>
	<lastBuildDate>Wed, 31 Aug 2011 14:37:56 +0000</lastBuildDate>
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		<title>An Email Heretic's Confessions - The Heresy Email Blog</title>
		<link>http://heresyemail.wordpress.com</link>
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		<item>
		<title>Beware Of Data Depot’s Email Databases</title>
		<link>http://heresyemail.wordpress.com/2011/08/31/beware-of-data-depot%e2%80%99s-email-databases/</link>
		<comments>http://heresyemail.wordpress.com/2011/08/31/beware-of-data-depot%e2%80%99s-email-databases/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 14:37:56 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Email Deliverability]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=74</guid>
		<description><![CDATA[Data Depot is one of many online email database providers who seemingly provide quality data on a wide variety of business and consumer areas.  What they DON’T tell you is they do little or nothing to maintain the accuracy of these databases.  Specifically, they do little or nothing to purge out the dead email addresses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=74&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://heresyemail.wordpress.com/2011/08/31/beware-of-data-depot%e2%80%99s-email-databases/feed/</wfw:commentRss>
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			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Give The Boot To “Shrute” Thinking About Email Marketing!</title>
		<link>http://heresyemail.wordpress.com/2010/06/01/give-the-boot-to-%e2%80%9cshrute%e2%80%9d-thinking-about-email-marketing/</link>
		<comments>http://heresyemail.wordpress.com/2010/06/01/give-the-boot-to-%e2%80%9cshrute%e2%80%9d-thinking-about-email-marketing/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 22:54:27 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Why Targeted B2B Email Is Superior To Any Other B2B Advertising]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[Dwight Shrute]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Mail Chimp]]></category>
		<category><![CDATA[permission based email]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=67</guid>
		<description><![CDATA[How fast word travels in the apparently small world of email marketing!  Until last week I hadn’t written anything in my own blog since Jan. 2009.  My writing time has been consumed since then by ghost writing a blog for a client (nearly 350 articles to date for them). Yet less than 24 hours after [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=67&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://heresyemail.wordpress.com/2010/06/01/give-the-boot-to-%e2%80%9cshrute%e2%80%9d-thinking-about-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Mail Chimp, Please Keep Your Head In The Sand!</title>
		<link>http://heresyemail.wordpress.com/2010/05/27/mail-chimp-please-keep-your-head-in-the-sand/</link>
		<comments>http://heresyemail.wordpress.com/2010/05/27/mail-chimp-please-keep-your-head-in-the-sand/#comments</comments>
		<pubDate>Thu, 27 May 2010 06:07:31 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Targeted B2B Email Campaigns]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=62</guid>
		<description><![CDATA[As evolved as the people at popular email service provider Mail Chimp are in certain areas of email knowledge (especially email deliverability), they still fundamentally have their heads stuck in the sand about the fundamentals of commercial email. I came across an article on Mail Chimp&#8217;s blog by one of their weasely Dwight Shrute-ish corporate-type [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=62&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://heresyemail.wordpress.com/2010/05/27/mail-chimp-please-keep-your-head-in-the-sand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Today’s Misconceptions and Assumptions About Commercial Email</title>
		<link>http://heresyemail.wordpress.com/2009/01/25/today%e2%80%99s-misconceptions-and-assumptions-about-commercial-email/</link>
		<comments>http://heresyemail.wordpress.com/2009/01/25/today%e2%80%99s-misconceptions-and-assumptions-about-commercial-email/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 23:19:49 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Legality of Targeted B2B Email]]></category>
		<category><![CDATA[Why Targeted B2B Email Is Superior To Any Other B2B Advertising]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email addresses]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[permission]]></category>
		<category><![CDATA[permission based]]></category>
		<category><![CDATA[PIPEDA]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=48</guid>
		<description><![CDATA[&#8220;All evolution in thought and conduct must at first appear as heresy and misconduct.&#8221; -George Bernard Shaw I’ve made the above quote my company’s motto because from the very beginning I knew advocating the idea of targeted, unsolicited B2B email in the context of our still nascent internet goes very much against today’s conventional internet [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=48&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Permission Based Email Marketing Is Merely A Reaction To And The Opposite Of Spam</title>
		<link>http://heresyemail.wordpress.com/2009/01/25/permission-based-email-marketing-is-merely-a-reaction-to-and-the-opposite-of-spam/</link>
		<comments>http://heresyemail.wordpress.com/2009/01/25/permission-based-email-marketing-is-merely-a-reaction-to-and-the-opposite-of-spam/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 23:02:10 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[spam]]></category>
		<category><![CDATA[Why Targeted B2B Email Is Superior To Any Other B2B Advertising]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[email addresses]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[permission]]></category>
		<category><![CDATA[permission based]]></category>
		<category><![CDATA[PIPEDA]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=46</guid>
		<description><![CDATA[Whenever we collectively feel a form of advertising has become undesirable (in whatever way(s)), we naturally feel the need to avoid it.  The more undesirable, the more we want to avoid it.  A National Do Not Call registry is just as much a reaction to unwanted telemarketing as permission based email is a reaction to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=46&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://heresyemail.wordpress.com/2009/01/25/permission-based-email-marketing-is-merely-a-reaction-to-and-the-opposite-of-spam/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
		</media:content>
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		<item>
		<title>Permission Based Email Marketing Is Primitive</title>
		<link>http://heresyemail.wordpress.com/2009/01/25/permission-based-email-marketing-is-primitive/</link>
		<comments>http://heresyemail.wordpress.com/2009/01/25/permission-based-email-marketing-is-primitive/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 22:55:42 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[ESP]]></category>
		<category><![CDATA[ISP]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[permission]]></category>
		<category><![CDATA[permission based]]></category>
		<category><![CDATA[PIPEDA]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=44</guid>
		<description><![CDATA[The idea a business must receive an individual’s consent before advertising to them isn’t found in any type of advertising but email.  It isn’t found in telemarketing because the rule there is opt out: businesses can call any person they want unless that person has opted out by registering in the Do Not Call Registry.   [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=44&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c9f4530fc77ccb48658b094e50a8c0f7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Unsolicited Commercial Email Is Legal But Regulated</title>
		<link>http://heresyemail.wordpress.com/2009/01/25/unsolicited-commercial-email-is-legal-but-regulated/</link>
		<comments>http://heresyemail.wordpress.com/2009/01/25/unsolicited-commercial-email-is-legal-but-regulated/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 22:49:01 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Legality of Targeted B2B Email]]></category>
		<category><![CDATA[anti spam]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email addresses]]></category>
		<category><![CDATA[email reputation]]></category>
		<category><![CDATA[ESP]]></category>
		<category><![CDATA[ISP]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[permission based]]></category>
		<category><![CDATA[PIPEDA]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[targeted email]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=42</guid>
		<description><![CDATA[The most common misconception of today’s businesses is unsolicited commercial email is illegal.  It isn’t.  Neither the US nor Canada has created any laws prohibiting unsolicited commercial email. CAN-SPAM does not prohibit commercial email, it only regulates it.  PIPEDA applies to personal information only, it doesn’t apply to business information.  You can find out the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=42&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Spammers Use Other Businesses’ Resources Unjustly</title>
		<link>http://heresyemail.wordpress.com/2009/01/25/spammers-use-other-businesses%e2%80%99-resources-unjustly/</link>
		<comments>http://heresyemail.wordpress.com/2009/01/25/spammers-use-other-businesses%e2%80%99-resources-unjustly/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 22:38:05 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Legality of Targeted B2B Email]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[anti spam]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[email reputation]]></category>
		<category><![CDATA[permission based]]></category>
		<category><![CDATA[PIPEDA]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=40</guid>
		<description><![CDATA[There are two reasons businesses have been persecuted or suffered financial loss due to their unsolicited commercial email campaigns (spammers): 1)     Internet &#38; Email Service Providers Suffering Loss If a spammer uses an internet service provider or email account provider to send large numbers of emails without that provider’s consent, they violate them in two [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=40&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://heresyemail.wordpress.com/2009/01/25/spammers-use-other-businesses%e2%80%99-resources-unjustly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Spam Is Completely Subjective</title>
		<link>http://heresyemail.wordpress.com/2009/01/25/spam-is-completely-subjective/</link>
		<comments>http://heresyemail.wordpress.com/2009/01/25/spam-is-completely-subjective/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 22:27:55 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[spam]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[permission based]]></category>
		<category><![CDATA[PIPEDA]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=38</guid>
		<description><![CDATA[“Nothing is good or bad, but thinking makes it so” &#8211; Shakespeare We must remember that spam is a totally relative word.  It’s a value judgement.  What’s spam to you may not be spam to me or someone else. A commercial email is only spam insofar as it’s uninteresting to the recipient.  If it’s uninteresting, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=38&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
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		<item>
		<title>Responsible B2B Commercial Emailers Don’t Do What Spammers Do</title>
		<link>http://heresyemail.wordpress.com/2009/01/25/responsible-b2b-commercial-emailers-don%e2%80%99t-do-what-spammers-do/</link>
		<comments>http://heresyemail.wordpress.com/2009/01/25/responsible-b2b-commercial-emailers-don%e2%80%99t-do-what-spammers-do/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 22:14:48 +0000</pubDate>
		<dc:creator>heresyemail</dc:creator>
				<category><![CDATA[Legality of Targeted B2B Email]]></category>
		<category><![CDATA[B2B email]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email addresses]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[PIPEDA]]></category>
		<category><![CDATA[targeted email]]></category>

		<guid isPermaLink="false">http://heresyemail.wordpress.com/?p=35</guid>
		<description><![CDATA[“The &#8216;silly question&#8217; is the first intimation of some totally new development.&#8221; -Alfred North Whitehead The silly question today is: can legitimate B2B businesses get involved with unsolicited commercial email? The answer is a resounding yes! Contrary to what the seemingly authoritative, reactionary anti-spam pundits say, businesses do not incur legal liability or risk of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=heresyemail.wordpress.com&amp;blog=6086432&amp;post=35&amp;subd=heresyemail&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://heresyemail.wordpress.com/2009/01/25/responsible-b2b-commercial-emailers-don%e2%80%99t-do-what-spammers-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Randy Macdonald</media:title>
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